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Apple Television iTV release date, rumours, and pictures; When is the Apple television coming out?

Apple Television iTV release date, rumours, and pictures; When is the Apple television coming out?

Everything you need to know about Apple's upcoming iTV television set

Welcome to our Apple Television release date, rumours and pictures article. Here, we are going to bring you everything we know about the new Apple Television and its release date so you'll know exactly when the new iMac is coming out. We're also going to bring you a few of the juiciest spec rumours that are flying round the web's most trusted Apple Television websites. Finally, we have a some new Apple Television pictures that we'd like to show you. So sit back and relax we're got the new Apple Television covered.

Speculation about an Apple Television set has been circulating for several years, but the product has yet to surface from the company itself. It is widely believed that Apple will launch a product in an attempt to take over the TV market as it has the MP3 player, smartphone and tablet markets.

Apple CEO Tim Cook made a broad hint about a forthcoming Apple TV, during a February 2012 keynote at Goldman Sachs: "I wouldn't want to go into detail about future stuff, obviously ... Apple doesn't do hobbies, as a general rule. We believe in focus and only working on a few things. With Apple TV, however, despite the barriers in that market, for those of us who use it, we've always thought there was something there.

"And that if we kept following our intuition and kept pulling the string, then we might find something that was larger. For those people that have it right now, the customer satisfaction is off the charts. But we need something that could go more main market for it to be a serious category."

So the Apple TV set is coming. But when?

Apple television release date?

Analysts have been predicting the announcement of an Apple television set for years, often claiming that the launch is imminent only for months to pass with no sign of the television from Apple.

Jefferies analyst Peter Miske told investors earlier this year that Apple is now concentrating on developing a super-high definition iTV screen to make it stand out in the fiercely competitive TV market -- just as it does in the laptop and tablet markets. When will the Apple iTV be released? Miske now says sometime in 2014!

"We had thought that Apple's software and ecosystem would be enough to drive demand but our checks indicate that Apple wants the hardware to also stand out," said Misek.

"We believe Apple wants a display that looks like 4K/Ultra HD but without the super-premium cost."

Previously Piper Jaffray analyst Gene Munster had been claiming that the television set is on its way since further back than 2011. Munster's latest prediction is that the Apple Television will arrive in November 2013.

This is beginning to have 'finger in the air' feel to it though. In August last year, Munster predicted that an Apple television would arrive at the end of 2012 or in early 2013, while Stewart Alsop, who sits on the board of two companies that make media streaming products for the home, says that the television project is underway, and would be finished in time for the 2012 holiday season. Neither of those things happened.

China Times has also reported that the Apple Television will launch in the first half of 2013.

Many analysts were convinced that Apple would unveil an Apple television, or at least the smart TV's operating system, at the Worldwide Developers Conference in June, but were left disappointed when the event came and went with not sign of such product.

Other reports suggests that an Apple Television with gesture control features similar to Microsoft's Kinect is in production already.

Jefferies analyst Peter Misek said in December that there are 'iTV' prototypes "floating around" ahead of a September or October 2013 launch.

In December 2012 the Wall Street Journal reported that Apple was still "in the early stages of testing" an Apple Television set, citing unnamed sources (presumed to be working for Hon Hai Precision Industry (Foxconn).

Apple Television rumours

Apple CEO, Tim Cook, released a couple of interviews in December 2012 that talked briefly about the Apple television. He refused to outline any specific details, but did talk in length about the general design process at Apple, and how there was 'intense interest' in designing a good Apple Television. This 10 Apple Television facts that Tim Cook revealed article covers much of Cook's interview and how it relates to the Apple Television.

We don't know for sure. But, there's a lot of evidence that points towards an Apple television, so we can be fairly certain that Apple will launch something of the sort in the near future.

During the summer of 2011, a former Apple executive, who spoke only on the condition that he remain anonymous, confirmed that "the company's biggest upcoming product launch" would be its entry into the flat-screen television market, and would "blow Netflix and all those other guys away."

Apple Television Specifications

The Apple Television is rumoured to be between 42-55in in size with an ultra-high definition display based upon the 4K format (that the new Hobbit movie is being filmed in). Sony is also gearing up to produce a 4K television, Apple is likely to dub this television format its Retina Display.

Apple is rumoured to be shopping for an IGZO (Indium Gallium Zinc Oxide) display for its Apple iTV television. These allow for resolutions higher than the current crop of HDTV displays.

The Apple television could combine the screen and display glass, as it has done with the iMac 2012 model, to create an ultra-thin display.

Tim Cook, in his interview with NBC in December, hinted heavily that FaceTime will be the Apple Television's killer feature.

Will the Apple Television 4K have Retina Display

Both Sony and Panasonic demonstrated 4K video technology at CES 2013, and Apple is rumoured to be looking into the same technology. 4K provides four times as much resolution as High-Definition video (3,840 pixels by 2,160 pixels). The technology has become more famous following film director Peter Jackson's decision to film The Hobbit movie using 4K technology. Other film studios are also starting to film using the new format.

4K would also enable Apple to brand the Apple Television as a Retina Display device, and provide ultra high definition gaming, FaceTime Communication, and movies.

The Apple Television is likely to happen

In September 2011, Jean-Louis Gassée, a former president of Apple's products division, said that an Apple television has 'got to happen'.

Apple's late co-founder, Steve Jobs, was extremely interested in creating a television. Walter Isaacson's best selling authorised biography of Jobs reveals that the company had made a big breakthrough with the TV.

"He very much wanted to do for television what he had done for computers, music players, and phones: make them simple and elegant," wrote Isaacson.

"'I'd like to create an integrated television set that is completely easy to use,' he [Jobs] told me. 'It would be seamlessly synced with all of your devices and with iCloud.' No longer would users have to fiddle with complex remotes for DVD players and cable channels. 'It will have the simplest use interface you could imagine. I finally cracked it.'"

Apple is definitely working on an Apple Television set

In 2011, Bloomberg reported that three insiders with "knowledge of the project" confirmed that Jeff Robbin, the software engineer who built iTunes, is guiding development of the Apple television.

Apple's primary manufacturing partner Foxconn's interest in shares of display maker Sharp in June also fuelled rumours about the Apple television set.

Apple CEO Tim Cook made a surprise appearance at the Allen & Co. annual retreat, leading to speculation that Apple could be aiming to strike entertainment deals for the television during the conference.

Cook also revealed that Apple has "some incredible things coming out," and spent some time talking about the television business at D10 this year. Cook referred to the existing Apple TV set top box, described for years as a 'hobby product' for Apple, and hinting that there may be more potential. He also noted that, for many people, television is "an area in their life that they're not pleased with" and suggested that Apple will "keep pulling this string and see where it takes us."

And if they do keep pulling the strings, Apple will aim to make a "significant contribution far beyond what others have done in this area," said Cook.

According to a report from the Wall Street Journal, Apple has been speaking with US cable operators about the possibility of allowing customers to use an Apple device with set-top-box functionality to watch live television and access other content. This device could ultimately be integrated into a television set, revealed two of WSJ's sources, who said: "Apple has worked on prototypes of televisions in the past."

See also: New Prototype Apple Store has incredible bandwidth: could be used to demonstrate the Apple television

In August 2012, ex-Apple CEO John Sculley said that the television market is 'Apple's game to lose,' and that the success of the iPhone, iPad and Mac will give the company an edge in trying to take over the living room.

In May, an analyst bucked the trend, pouring cold water on rumours of an Apple television by claiming that Apple wouldn't waste the retail space, and that there's little chance of the company doing a deal with US broadcast and cable providers.

In late August, the Wall Street Journal suggested that Apple has changed its mind about making a television set, and is instead focusing on taking over the living room with an advanced set-top-box that will 'erase the distinction between live and on-demand TV'.

Others predict that Apple will soon be bringing Bluetooth compatibility, Siri and gaming to its Apple TV.

Read: How an Apple TV refresh might work

Apple Television will work with Siri

Well, aside from the obvious (you'll be able to watch TV on it), it is expected that the Apple television will be high-definition, and could have FaceTime and AirPlay capabilities, seamless Siri integration, and built-in motion controlled games console.

It is believed that the simple interface Jobs refers to in Isaacson's biography will be based around voice controls, similar to Siri, the iPhone 4S's voice-activated personal assistant.

So, for example, users might be able to say: 'Play the last episode of Supernatural,' or 'play me McFly's new music video' and the voice assistant will do just that. It will probably have built in Apple TV services such as iTunes and Netflix, and could interact with the iPad, iPhone, or some other custom Apple touchscreen remote.

Alternatively, users may need to use hand gestures to control the television, in a similar fashion to the way we use Microsoft's Kinect.

It has been reported that the HDTV will have a Retina display, following in the footsteps of the third-generation iPad and the new MacBook Pro.

It is also likely that Apple's television will have 3D capabilities.

Apple has recently been granted television patent, described by some as "extraordinary," "wild" and "crazy". The patent covers a television that uses 5D technology, interactive gaming, video conferencing, advanced tactile feedback technology, virtual reality gloves, and a unique touch signature that could be used to start a car, for example.

Apple Television Pictures

Several experts have tried to predict the size of the Apple television, but may of the views have been conflicting. In 2011, Alsop said that a 15- to 19in range is in the works. But, also in 2011, a separate report claimed that the smart TV would come in three different sizes, including 32in and 55in models.

See also: Think Different: Apple television could be lots of small screens that slot together

What will Apple call its television?

There has been no solid conclusion about what Apple will call its television. There is already an Apple TV, the set-top box that bridges the gap between the internet and a standard television set

Many have dubbed the television 'iTV', but it appears that the British television company, also named ITV, has told Apple that it cannot use that name. Another suggestion is 'iPanel'.

How much will the Apple television cost?

At the moment, we can only guess about the price of the Apple television, but Piper Jaffray analyst Gene Munster found that if the price tag is more than $1,500 (around £900), as many experts have estimated, then more than 75 per cent of US consumers may not be willing to part with their cash.

Follow Ashleigh Allsopp on Twitter / Follow MacworldUK on Twitter


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