NEW Zealand resellers will soon get the first crack at selling a new locally developed email customisation program, Mailprimer.
Auckland-based Calcium Communication Software released the suite last December, but plans to develop its market locally before venturing overseas, even though a third of enquiries about the product are from the US.
To lead sales and market operations as well as scout for new business, the company has recently appointed David Lynn as country manager. While this role will initially be limited to New Zealand, Lynn believes it could extend to other regions soon.
“The product is young and our primary focus is to ensure everything is set up in New Zealand,” says Lynn. “But once all our policies and procedures are in place here, we can launch into other markets.”
Calcium operates a direct sales model, but this will soon change as Lynn is eyeing opportunities to appoint resellers within eight to 12 weeks. “We have offered the product to some of our larger clients who have the capability to reach potential customers, but would also be keen to hear from people interested in selling the suite,” says Lynn.
Lynn’s background is well suited to setting up a reseller channel; he spent the last three years at IBM New Zealand where, as national iSeries business manager for systems sales, he was responsible for managing channel partnerships, as well as national sales and marketing activities.
Mailprimer is designed to standardise the look and feel of company email communication, allowing companies to create email templates that include company branding and links to their websites where the program can also be used to monitor the volume and quality of web activity.
The company has around 20 customers up and running, says Lynn, with a further 10 in the first stages of deployment. “The sales cycle is between three to four weeks and we expect to have between 100 and 150 customers within the next six weeks.”
The product can be used by companies of any size, adds Lynn, but he regards SMEs as the ideal market. Calcium was set up 18 months ago to develop the product and is backed by angel capital firm Sparkbox.