New distributor enters market

New distributor enters market

NEW entry to the market, Digitalblue, is keen to promote the Altec Lansing Technologies brand within the local channel.

As sole chief distributor, Digitalblue was set up around five weeks ago to administer Altec through sub-distributors BDT Melco and AKA Technology, according to Jamie Cox, managing director for Digitalblue.

“We’re a new company,” Cox says. “We came over for a conference in October, a Harvey Norman conference, and were surprised at how ahead the retail market was here and how competitive it was.”

While the aggressive retail market appeals to Cox, it will be a challenge to boost Altec’s presence here as the vendor has less than 5% marketshare in New Zealand compared to 41% in the US and 36% in Australia.

“The market is quite diverse here and competitive. We didn’t realise how competitive it actually is. There are stores like Warehouse Stationery which are on the fringe of techno-logy,” Cox adds.

Digitalblue, as the agent for electronics and personal technology products throughout New Zealand, will initially focus its sales efforts on Altec Lansing’s Series 100, Versatile, Value, Enhanced and Concert Series multimedia speakers, with other powered audio products to follow.

“Digitalblue has the channel resources to capitalise on the huge upswing in use of personal entertainment devices among the Kiwis,” says Cox.

Follow Us

Join the newsletter!

Error: Please check your email address.



A snapshot of the Kiwi partners set to shine at the Reseller News Awards

A snapshot of the Kiwi partners set to shine at the Reseller News Awards

With the 2017 Reseller News ICT Industry Awards only weeks away, Reseller News profiles the power line-up of partners set to dominate the biggest night on the channel calendar. ​Ranging from the enterprise, down through the mid-market and small business sectors into the heart of the start-up scene, the end result is the most diverse and wide-ranging partner line-up in the history of the Awards, playing host to the leading innovators of the past 12 months.​

A snapshot of the Kiwi partners set to shine at the Reseller News Awards
Show Comments