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Toshiba pips HP in Q4 notebook race

Toshiba pips HP in Q4 notebook race

TOSHIBA New Zealand has pipped Hewlett-Packard as it returns to its leadership position in the notebook market for Q4. And Toshiba country manager Steve Ford gives full credit to the local channel for this result.

The local arm of Toshiba (Australia), Information Systems Division (ISD), also boasts its best calendar year with record revenue and unit sales. The results were reflected in an IDC report based on notebook preliminary market share figures. “HP … pipped us over the year but we will get them next year,” Ford says. “Our channel has been instrumental in opening new markets up for us such as education and retail. And obviously we aim to leverage that success into a great year for us.”

Ford says the work between Toshiba’s small band of channel partners that work directly with Toshiba and key partners that work through its distribution partner Tech Pacific, has ensured a good result.

Looking ahead, Ford says the education market will remain critical to the vendor’s strategy as it eyes further growth opportunities.

In an increasingly competitive market, Ford identifies Toshiba’s competitors as: IBM (particularly in the corporate market space); Acer (which is “starting to get very aggressive at the retail end of it and distribution end”); and direct-selling Dell.

Ford adds that the partner growth fund scheme has seen positive spin-offs for those involved, and he has gone with his “begging bowl to my partners in Australia to increase my marketing fund (the partner growth fund) we have. We’ve done that and it’s been fully utilised. And those using it have fully benefited from it.”

In IDC’s preliminary Q4 market share figures Toshiba was ranked as the leading notebook vendor with 35% of the notebook market, 10% ahead of its nearest rival HP.

Meanwhile, for the first time in 13 years a New Zealand firm, Wellington-based The Laptop Company, has been named Toshiba reseller of the year for Australia and New Zealand.


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