Menu
Certus opts for mass media route

Certus opts for mass media route

ADVERTISING IT services to end users on television could be more effective than pro-ducts if the experience of Certus Consulting is anything to go by.

At a time when many vendors have reviewed advertising direct to end users in media such as television and print, Certus has embarked on a television advertising campaign. And although the commercials have not resulted in any direct business, it achieved its purpose of increasing brand awareness and boosting credibility, according to managing director Greg Woolley.

“When we call new customers now, they recognise our name from television.”

Certus was inspired to trial television advertising following the successful experience of IT recruitment firm Absolute IT.

The company did not enlist the services of an advertising agency, approaching TVNZ directly instead.

The broadcaster advised Certus on when and where the adverts should be run. “It is incredible how many people saw it — a lot of them are not our target market, but those who are saw it too,” says Woolley. “It has been successful because it is unique. People notice it because it is unusual for an IT [services] company to advertise on television.”

The television campaign is being followed up with direct marketing, which has traditionally been the main marketing activity.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments