Menu
Certus opts for mass media route

Certus opts for mass media route

ADVERTISING IT services to end users on television could be more effective than pro-ducts if the experience of Certus Consulting is anything to go by.

At a time when many vendors have reviewed advertising direct to end users in media such as television and print, Certus has embarked on a television advertising campaign. And although the commercials have not resulted in any direct business, it achieved its purpose of increasing brand awareness and boosting credibility, according to managing director Greg Woolley.

“When we call new customers now, they recognise our name from television.”

Certus was inspired to trial television advertising following the successful experience of IT recruitment firm Absolute IT.

The company did not enlist the services of an advertising agency, approaching TVNZ directly instead.

The broadcaster advised Certus on when and where the adverts should be run. “It is incredible how many people saw it — a lot of them are not our target market, but those who are saw it too,” says Woolley. “It has been successful because it is unique. People notice it because it is unusual for an IT [services] company to advertise on television.”

The television campaign is being followed up with direct marketing, which has traditionally been the main marketing activity.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Show Comments