NEW entry to the market Anyware Computer Accessories is looking for resellers to come on board to sell its products.
The Australia-based company set up shop in Penrose earlier this year. Boasting five warehouses across Australia and one in New Zealand, director Garrison Huang feels confident of good uptake here.
Auckland branch manager, Karl Gunn, says a differentiation of its products is that the company offers an extensive range of products and many of them are not available through any other company. Anyware also carries older stock that is still in demand by customers but which is no longer offered by other companies, he adds.
“There is opportunity for growth mainly because there are a lot of products that have yet to be introduced into the New Zealand market.
“With the type of products we sell we have only three main competitors. Because all our purchasing is done through Australia we have much better buying power than most wholesalers in New Zealand,” Gunn says.
Huang adds that the company does not compete on the mainstream hardware products. “Anyware’s strength is that it is a computer accessories company, not a computer company ... It’s speed of introducing new products is also a part of the reason for it’s success.”
Anyware will not be using a distributor as the products are niche and well-suited to the computer retail stores, which is a strategy that has proved successful in Australia.