Menu
Apple picks off storage tree

Apple picks off storage tree

APPLE Computer is building on its entry into storage products with the arrival of larger 3.5 terabyte models in New Zealand this month.

About six months ago, Apple released its 2.5 terabyte models.

The $30,000 price of the newest units makes Apple cheaper than its competitors, the local distributor says.

“That’s unusual for Apple,” Renaissance managing director Paul Johnston says.

He says the Auckland-based distributor is looking for resellers that can sell Apple into less traditional environments.

“We’re going after a few other sites, not just Apple resellers. We’re really looking at integrators – anybody’s that’s involved in selling storage solutions,” Johnston says.

He would not name partners but expects to announce the new resellers in “a couple of weeks”. Nor would he disclose reseller margin details but says Apple’s buffer is commensurate with the industry norm of 20%.

Apple storage products compete with the “middle of the range” boxes of Sun, Dell, Hewlett-Packard, IBM and Hitachi. The RAID systems support Windows and Linux.

There is no partner or channel programme in New Zealand as yet. “Basically you try [the products] before you buy [them],” Johnston says.

Renaissance received the first shipments of the 3.5 terabyte range last week.


Follow Us

Join the newsletter!

Error: Please check your email address.

Featured

Slideshows

Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
Show Comments