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Apple picks off storage tree

Apple picks off storage tree

APPLE Computer is building on its entry into storage products with the arrival of larger 3.5 terabyte models in New Zealand this month.

About six months ago, Apple released its 2.5 terabyte models.

The $30,000 price of the newest units makes Apple cheaper than its competitors, the local distributor says.

“That’s unusual for Apple,” Renaissance managing director Paul Johnston says.

He says the Auckland-based distributor is looking for resellers that can sell Apple into less traditional environments.

“We’re going after a few other sites, not just Apple resellers. We’re really looking at integrators – anybody’s that’s involved in selling storage solutions,” Johnston says.

He would not name partners but expects to announce the new resellers in “a couple of weeks”. Nor would he disclose reseller margin details but says Apple’s buffer is commensurate with the industry norm of 20%.

Apple storage products compete with the “middle of the range” boxes of Sun, Dell, Hewlett-Packard, IBM and Hitachi. The RAID systems support Windows and Linux.

There is no partner or channel programme in New Zealand as yet. “Basically you try [the products] before you buy [them],” Johnston says.

Renaissance received the first shipments of the 3.5 terabyte range last week.


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