Menu
Apple iPod mini adopts ‘better late than never’ approach

Apple iPod mini adopts ‘better late than never’ approach

APPLE Computer has confirmed Macworld UK's exclusive report that its new iPod minis will ship later than planned.

UK resellers had told Macworld of their concerns that shortages of the product in the US market would delay Apple's plans to launch iPod mini internationally.

Apple today admitted this was the case, and delayed worldwide availability of the product until July, "due to the much stronger than expected demand in the US".

The company admits that US demand alone "far exceeds" the total planned supply of iPod minis until the end of June.

"Apple expects to ramp up its manufacturing of the iPod mini to meet worldwide demand in the July quarter," the company said.

Apple executive vice president of worldwide sales and operations Tim Cook tried to explain: "The iPod mini is a huge hit with customers in the US and we're sure it will be the same worldwide once we can ramp up our supply in the July quarter.

"The iPod mini adds further momentum to the iPod, which is already the leading digital music player in the world," he added.


Follow Us

Join the newsletter!

Error: Please check your email address.

Featured

Slideshows

Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
Show Comments