NextWindow plays hybrid card

NextWindow plays hybrid card

TOUCHSCREEN technology vendor Next-Window remains committed to direct sales here, while it signs two new reseller agreements overseas.

However, channel director Roger Price says the company is open to partnerships here and he is keen to talk to local software developers or specialist integrators that can take its technology into vertical markets.

But Price says the company has made contact with the larger customers for its optical imaging technology that enables the production of large interactive touchscreens.

Most of its partners abroad integrate NextWindow’s technology as components into their hardware, such as kiosks or LCD displays, and develop software around it and Price says the company is actively scouting for partners to do the same in New Zealand, where it sells complete kiosk units.

“We are looking for specialist partners that can develop vertical market applications around our technology,” says Price.

Key New Zealand customers are Telecom and Vodafone. The company is looking to break into digital signage and wants to partner with a specialist in this field, says Price.

NextWindow this month secured partnerships with Singaporean interactive kiosk manufacturer m-fusion and British interactive visual solutions specialist Visual Planet.

Visual Planet is NextWindow’s third UK reseller and it also has agents in Australia, Malaysia, Hong Kong and the US.

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