Idiom takes Advantage on as reseller

Idiom takes Advantage on as reseller

SOFTWARE developer Idiom has appointed New Zealand company Advantage Software as a reseller.

The deal took effect last month but the two companies have been in talks since January.

Idiom, based in Auckland but half-owned by Cayman Islands outfit Andover, makes “business rules” applications; software used to monitor day-to-day business transactions, such as ordering stock and signing-up customers. Users include insurance conglomerates IAG and Allianz.

Advantage, founded in 1994 and owned by Russell and Jocelyn Edwards, sells around 20 specialist packages, including tools for running auctions, learning languages and tracking time and materials. It is also a Computer Associates reseller.

Advantage’s Russell Edwards says his small company has taken on Idiom because it opens up overseas markets.

“We see Idiom as an important part of our push into the international scene, with particular emphasis on Australia.”

Idiom is part of Advantage’s “core direction” and customers should not be concerned about a staff of four managing around 20 brands, he says.

“We focus on corporate customers. [Business rules software] is something we’ve been getting asked about [and] Idiom’s a good product with good margin.”

Advantage’s business rules software customers include Westpac, other finance sector companies and tertiary education providers.

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