Menu
Computerland ranks number 1, again

Computerland ranks number 1, again

COMPUTERLAND has topped an IDC mindshare ranking for the second year running.

The result is part of IDC’s “IT solutions ecosystem” survey, which the market researcher conducted in February and presented at its annual conference in Auckland last Thursday.

IDC asked 227 New Zealand end user organisations to name which IT providers they used and intended to use for IT solutions across nine computing categories. Respondent companies — all of which had to have spent at least $100,000 on bundles of product and services, and had at least 100 staff —were allowed to name up to three providers.

A third question asked respondents to rank who they thought were the top five IT players in New Zealand.

Computerland, which had the highest combined score from the three measures, finished ahead of Hewlett-Packard and IBM. The other top 10 players (in descending order) were Microsoft, Telecom, Gen-i, Cisco, Datacom, SAP and Oracle.

Computerland, with 13% share, was also first in the top five providers question, followed by IBM (12.3%), EDS (11%), Gen-i (9.6%) and HP (7.9%). Other locally owned outfits in the top 10 were Datacom (7.3%) and Axon (1.9%).

Under the Ceritas brand, Computerland topped a similar IDC solutions survey last year. IDC analyst Jane McPherson says the survey is more an indication of customers’ awareness of computer companies than the companies’ market share. More interesting was the “significant number of organisations” that rely on their own IT departments. McPherson says Computerland’s 13 office locations across the country was a likely factor in it finishing top in the survey.

“Ten per cent of respondents were either unable to name a solutions provider or indicated they were using inhouse to supply current IT solutions,” she says.

Computerland sales and marketing director John Hanna says the company’s wide coverage had a big bearing on its survey result — but so has Computerland’s promotion, including print advertising, direct marketing and its trade seminars. Computerland chief executive Chris Mackay described the survey result as “fantastic”.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments