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Computerland ranks number 1, again

Computerland ranks number 1, again

COMPUTERLAND has topped an IDC mindshare ranking for the second year running.

The result is part of IDC’s “IT solutions ecosystem” survey, which the market researcher conducted in February and presented at its annual conference in Auckland last Thursday.

IDC asked 227 New Zealand end user organisations to name which IT providers they used and intended to use for IT solutions across nine computing categories. Respondent companies — all of which had to have spent at least $100,000 on bundles of product and services, and had at least 100 staff —were allowed to name up to three providers.

A third question asked respondents to rank who they thought were the top five IT players in New Zealand.

Computerland, which had the highest combined score from the three measures, finished ahead of Hewlett-Packard and IBM. The other top 10 players (in descending order) were Microsoft, Telecom, Gen-i, Cisco, Datacom, SAP and Oracle.

Computerland, with 13% share, was also first in the top five providers question, followed by IBM (12.3%), EDS (11%), Gen-i (9.6%) and HP (7.9%). Other locally owned outfits in the top 10 were Datacom (7.3%) and Axon (1.9%).

Under the Ceritas brand, Computerland topped a similar IDC solutions survey last year. IDC analyst Jane McPherson says the survey is more an indication of customers’ awareness of computer companies than the companies’ market share. More interesting was the “significant number of organisations” that rely on their own IT departments. McPherson says Computerland’s 13 office locations across the country was a likely factor in it finishing top in the survey.

“Ten per cent of respondents were either unable to name a solutions provider or indicated they were using inhouse to supply current IT solutions,” she says.

Computerland sales and marketing director John Hanna says the company’s wide coverage had a big bearing on its survey result — but so has Computerland’s promotion, including print advertising, direct marketing and its trade seminars. Computerland chief executive Chris Mackay described the survey result as “fantastic”.


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