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Datastor’s growth draws new general manager

Datastor’s growth draws new general manager

DATASTOR has appointed a general manager to steer the company’s future growth and to take the daily operations of the business off owner Vic Dickerson’s hands.

The storage specialist distributor this month brought on board former Philips New Zealand Business Electronics Division general manager Ian Marshall.

This signifies a return to the technology industry for Marshall, who has been running manufacturer Masport’s Australian and New Zealand operations and international distribution for the last three years.

Dickerson says the creation of the general manager role was necessitated by the significant growth the company is experiencing, which was increasingly drawing him into the day-to-day administration of the business.

“I needed more help — I like to be hands on with the technology and managing 50 staff had become so administrative. I wanted to do what I love doing,” he says.

Dickerson knows Marshall from his time at Philips, and says he was the obvious choice for the role.

“He is a great people’s person and has a human resources background, which is important, and he knows the industry well.”

Marshall is looking forward to the opportunities presented by the position created for him, and aims to ensure the company has the right strategies and systems in place to continue is current growth.

“I have a corporate background and have experience in putting longer term strategies in place,” he says.

Marshall is pleased to return to IT and to be at Datastor.

“It is a very vibrant company that specialises in a particular area and does it well — the company has the culture and ability to become an even stronger player in the market.’

Dickerson says between Marshall, sales manager Dave Rosenberg and himself Datastor will be better able to communicate with its resellers and suppliers.

Meanwhile, the company has lost the talents of Chris Ashby who joined late last year after his company, Agate, was acquired by Datastor and has now retired.

The purchase saw Datastor become a fully-fledged Seagate distributor, expanding its range of other storage-related brands, which include Sony, Veritas, StorageTek and Adaptec.


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