GEN-i’s Australian arm is making great inroads in the market as it has logged 11 new projects since Christmas 2003, of which five are new customers.
Garth Biggs, Gen-i New Zealand boss, says the systems integrator is looking at recording strong results this year and the Australian wins have contributed towards this. “We’ve had lots of medium size jobs in Australia, which is great as that is the way we prove ourselves, by going and doing projects and … then we get a bigger piece [of the market]. It’s really shaping up to be a good year in Australia, if indications so far are anything to go by,” he says.
Biggs will not reveal the financial results as yet.
Australia’s CEO and IT veteran, Tim Ward, is bullish about the Australian market and Gen-i's future growth opportunities.
While he would not name the organisations or new customers the company has worked with this year, he says “we’ve won a number of quite significant Citrix deployments and Microsoft Active Directory [for] support, design and implementation projects”.
He says the property development, construction, transport and travel industries have been good for Gen-i. “Also, the insurance sector is one where we’ve been very successful in of late.”
The new projects show that Gen-i’s growth strategy is on track. “Gen-i as a group made the decision around mid-2003 to focus on Australia as that is where the major growth opportunity for the company is, and part of that was appointing a chief executive to drive the next phase of growth,” he says.
“So I came on board … just before Christmas and, in conjunction with our executive team in New Zealand looking at the strategy, the first step was to focus on where we had been successful in niche areas such as Microsoft, Citrix and procurement. And to focus on the industries and major organisations where that was the case … rather than try and spread too thinly. And the first part of that programme over the last six months was being able to convert those [goals].”
Ward aims to double staff numbers within the next six months across the integrator’s Melbourne and Sydney bases.
Meanwhile, Gen-i was named Citrix Solution Provider of the Year, Victoria and Tasmania at Citrix’s iForum. “That is their major Australia and New Zealand event and there were over 1000 attendees,” Ward says.