ACER is extending its corporate reach with the appointment of one of the country’s largest tier one resellers, Fujitsu, as a Gold partner. This follows hot on the heels of Acer finally achieving its long-term goal to be the third-ranked PC vendor in New Zealand.
Final figures released by IT research firm IDC show Acer beat IBM to the number three slot in the overall PC market in the first quarter of the year — a position it has actively been gunning for since early 2003.
This follows an increase in revenue of over 200% compared with the same quarter last year. Acer New Zealand country manager Rod Bassi is certain Fujitsu will contribute significantly to the company’s next goal to be leading PC brand in Australia and New Zealand by 2007. “My goal was to be number three by 2005, but we are happy to reach it early,” says Bassi.
Bassi attributes the company’s strong growth to the relationships Acer has developed with its partners and customers, saying he aims to develop a solid partnership with Fujitsu in New Zealand to mirror the alliance between the two companies in Australia.
Acer has been courting Tier One service companies such as Fujitsu for some time says Bassi. He adds that deals — such as the contract Acer won last year to supply the Inland Revenue Department with nearly 5000 desktops over three years — boosted its profile among potential partners of this calibre.
Bassi further states that the company’s recent success in New Zealand is due to overhauling its business structure, which is now more aligned to the Australian subsidiary, and which led it to become profitable from the first quarter of last year.
Fujitsu will supply Acer’s range of desktops, notebooks, handheld PCs and storage products to its set of large corporate and government customers — sectors that Acer is keen to grow in if it is to reach its goals in this country.
“These are areas where we should be [stronger] in and will be working in partnership with Fujitsu to get those deals,” says Bassi.
Although Fujitsu also sells its own brand of notebooks and tablet PCs, Bassi does not expect this to detract from its commitment to the Acer range.
“It is not a topic of contention as there is little potential of a pro-duct clash since we serve different markets.”
Fujitsu national sales manager Pieter de Villiers says the company hopes to mirror its success with Acer in Australia on this side of the Tasman and plans to work intimately with the vendor.
“Fujitsu has a good success story with Acer in Australia and we want to build on that here,” he says.
De Villiers adds the Acer range will be offered “on top” of Fujitsu’s own branded pro-ducts and will broaden the range of hardware — which also includes Hewlett-Packard and IBM — the company can offer to its clients. Other Acer Gold partners include Samcor, Able Business Machines, Connect NZ and Educational Computers.