Menu
Toshiba expands direct customers

Toshiba expands direct customers

TOSHIBA is looking at ways in which it can increase sales in towns outside the main centres, despite last year turning over $62 million — a record for the company here.

The approach will involve dealing with more direct resellers and providing tailored services for small and mid-size businesses.

Manager Steve Ford says plans are in the early stages but he hopes Toshiba will start implementing them within the next three to six months.

“We’re fairly well covered in the main centres, but in the hinterland — the New Plymouths, the Palmerston Norths and the Invercargills — we’re looking at increasing the coverage. Computerland tends to be our main point of contact in those places.”

Toshiba’s other direct partners are Tech Pacific (distributor), Harvey Norman (retail), The Laptop Company, Portables Plus, Gen-i, Axon, Fujitsu and ATL Systems.

In addition to increasing the number of direct partners, Toshiba is reviewing the types of products that it sells to different sized customers and, eventually, industry sectors.

“What a corporate organisation requires from a technology perspective can be very different to what a small business requires,” Ford says.

This tailored approach will include packages that Toshiba can sell through a spread of partners.

“It’s more the support that goes around [mobile technology].”

Asked why Toshiba is tweaking its New Zealand marketing strategy on the back of a record sales year, Ford says there is a lot of pressure to “remain profitable”.

“It’s an extremely competitive environment.”

He also points to the retail sector as an example of targeting a market segment in which Toshiba was weak and increasing sales. Last year 12% of the company’s sales were in retail. The previous year’s estimate was “around 2%”, Ford says.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Brand Post

How to become the best IT MSP

This article provides guidance for managed service providers (MSPs) that want to grow their business. It is also useful for any IT service provider looking to move from the break-fix model to managed IT services.

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments