Menu
PC Company Brown is back in business

PC Company Brown is back in business

SHOWING a never-say-die resilience both The PC Company name and the former head of the ill-fated PC assembler, Colin Brown, are back in business.

A new Whakatane-based reseller is taking on the image of Brown’s former company, but with a slight difference — the registered name of the new company is The PC Company (2004) Ltd, as opposed to The PC Company Ltd, the name of Brown’s company that is currently in receivership.

Brown does not own a stake in the new business, but is not entirely out of the picture as The PC Company (2004) Ltd will sell machines built by Whitebox Express, the PC assembly arm of Pegasus Electronics, owned by Brown and wife Keryn.

According to Philip Whitaker, sales manager of The PC Company (2004) Ltd, the machines will carry the same badging as Brown’s former company, as the new firm aims to recreate the marketing model of the original company, but on a smaller scale focusing on the Bay of Plenty region.

Brown salvaged The PC Company brand when he bought a number of the company’s assets including stock, the web domain name and the customer database, from the receiver.

But Brown states that he has no intention of starting The PC Company again and says his activities will be limited to the assembly arena and will not extend to the retail sector again.

He is also set to launch a new business venture promoting a web-based email service dubbed Customail, which he developed with his son Adam.

This venture falls under a new company, Customers.co.nz Ltd, which he has founded since the demise of The PC Company.

The company was originally registered in November last year as My PC Ltd, but the name was changed in May this year.

Meanwhile Brown maintains that the club of former PC Company customers which he recently touted is not intended as a business venture.

Its purpose, Brown says, is to provide customer support by putting them in contact with each other and resellers.

However, in an email to former clients in which he proposes the formation of the club, Brown offers to sell them low-priced consumables and provides links to pages on the Pegasus website where PC services and former PC Company stock are offered for sale.

Standing by earlier statements in Reseller News’ sister publication Computerworld and the New Zealand Herald, Brown says while some business may be generated through the club, its main purpose is to link former customers with resellers that can support them. “We will sell some things to [former customers], but our aim is to help them and by hypothetically offering them low-cost consumables that is helping them — it is certainly not a business in itself,” he says.

Brown states he is focusing his attention on Customail, which aims to sell to small businesses as a cost-effective tool for them to communicate with their customers and may eventually sell through a reseller channel.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments