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New Zealand OEMs lag behind Aussie counterparts

New Zealand OEMs lag behind Aussie counterparts

LOCAL assemblers are lagging behind Australia, when it comes to gaining marketshare within the PC arena.

PC figures from research firm IDC reveal that of the 457,000 PCs sold in the country during 2003, only 28% were supplied by local assemblers, while for the first quarter of this year this figure is an even shier 26%. These figures do not compare well with the Australian market, which shows that Australian OEMs made up 42% of that market last year and nearly 41% in the first quarter of 2004.

Industry sources say a number of factors contribute to the disparate figures, but many point to a lack of support for local assemblers in the New Zealand government’s procurement policy as the main reason.

This criticism comes in spite of a recently released report that recommends a series of projects through which the government’s ICT procurement policy can be harnessed to generate growth in the local technology industry.

While the report recognises that local technology companies face several obstacles in securing government contracts, as most of them are SMEs competing against large multi-national companies for tenders, it recommends that no favouritism is to be shown to local firms in the procurement process.

· Read the full story in the next issue of Reseller News, 9 July.


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