DESPITE severe delays around PalmOne’s Treo 600, Renaissance is wasting no time in partnering with Vodafone to get sales initiatives off the ground. This includes all Vodafone resellers as well.
Although Treo was released in February, the full shipments only arrived in New Zealand at the beginning of June. However, Renaissance Brands manager Mark Dasent says it is working with Vodafone on initiatives set to launch on Monday around the product.
To complement this, Renaissance has recruited two new staff members to assist retailers with sales and support — which is also part of the distributor’s overall retail strategy.
“We’ve got a very good programme we’re about to launch which is basically giving away a car charger and a [Sync] cradle, as accessories are key for selling the smartphones,” Dasent says.
“We’ve recruited two people to work specifically in retail and on the Treos, to go around and cover the stores because they’ve such a wide range of smartphone products.”
Commenting on the delays, Dasent says they were largely due to the merger between Palm and Handspring.
“With Palm the supply chain is always fairly tight and we’ve had to stick to fairly rigid forecasting with Palm. We’ve got pretty good stock and we have plenty of Tungsten E’s and Zires.
“But we did have a problem with the Treos — Handspring had their units out before the Palm merger and when they took over they were in short supply. And Palm revamped the model and converted the Handspring into the Treo 600 PalmOne device — in February … It’s taken a long time — we had dribs and drabs, but it’s all sorted out now.”
In addition to the bonus charger and cradle, Renaissance is offering sales people vouchers per unit sold.