Menu
EMC, ED part company

EMC, ED part company

JUST over a year after getting the EMC New Zealand agency, Express Data (ED) is about to lose it.

EMC is reviewing its distribution model in New Zealand and Australia and is expected to announce a new sole distributor in New Zealand within the next two weeks.

Industry sources, including ED national sales manager Paul Plester, expect Datastor will be ED’s replacement, but neither EMC nor Datastor would officially comment.

While not denying the appointment, an EMC spokesperson said earlier this week that since the new distribution deal was not finalised, the company had nothing to say about it.

Plester says the split with EMC came as the distributor struggled to establish a channel model for the brand both in New Zealand and Australia.

“EMC is a very technically demanding product and the EMC procedures — the way it works and sells its products — are not really geared to a channel. It is very much geared towards doing business directly,” says Plester.

“We had long discussions about changes to accommodate the channel effectively, but [were] not able to effect those changes on [either] side.”

Plester says both parities had agreed it was in their best interest to “call it a day”.

“It was fairly amicable. We talked candidly about it and there was no finger-pointing or anything.”

EMC promised a channel review 12 months after ED’s appointment last year.

EMC and Datastor are expected to announce a new relationship in early August. Datastor was one of the companies EMC considered before appointing ED last June.

At the time EMC’s Sydney-based channel manager, David Henderson, said ED was chosen “for its value-added ability”.

Reseller News was unable to reach Henderson for comment before deadline.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Meet the winners of the 2020 Reseller News Innovation Awards

Meet the winners of the 2020 Reseller News Innovation Awards

Reseller News honoured the standout players of the New Zealand channel in front of more than 500 technology leaders in Auckland on 21 October, recognising the achievements of top partners, start-ups, vendors, distributors and individuals.

Meet the winners of the 2020 Reseller News Innovation Awards
Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Show Comments