A NUMBER of New Zealand-based independent software vendors (ISVs) attended Oracle’s first ISV forum in San Francisco last month.
In an exclusive interview with Reseller News at Oracle’s OpenWorld conference in Melbourne earlier this month, Oracle vice-president of global alliances and channels, Bronwyn Hastings, said the company is developing a catalogue of ISV solutions for customers and other channel partners to draw on.
According to Hastings, the vendor’s decision to work more closely with ISVs is linked to its renewed commitment to boost business through indirect channels.
“One of the areas that we have been strongly focusing on in the last year is the need for a very clear ISV approach,” Hastings says, adding a number of focus areas for ISVs were announced at a forum held at the end of June.
“They were fairly encompassing and complete in approach, [covering] what we offer for enabling, what the business value proposition is, why they should work with us and what the services and type of go-to-market activities are that they can expect.”
Around 1350 ISVs attended the forum where they were addressed by top Oracle executives, including company president Charles Phillips, who stressed the importance of partnering with ISVs to Oracle’s strategy, says Hastings.
Representing New Zealand were locally based international ISVs, such as Peace Software and Orion Systems, as well as a number of smaller ISVs.