SSA Global builds NZ channel

SSA Global builds NZ channel

SSA GLOBAL, a Chicago-based software company that has gone from bankruptcy to being one of the world’s largest ERP players in just four years, is building a channel in New Zealand following its recent acquisition spree.

Auckland-based New Zealand general manager Graeme Riley says the company has recruited three resellers, more than doubling its existing channel, but he’s looking for more.

The US company has bought nine businesses in the past two years and is now preparing itself for an initial public offering (IPO).

Recent acquisitions include Marcam, Arzoon, EXE Technologies, Elevon, Ironside Technologies, Infinium Software, parts of interBiz, plus the better known Baan, acquired a year ago.

Riley says that has given SSA Global a host of new products to offer, some direct and others through the channel, as it pursues the SMB market.

“We are re-invigorating our marketing efforts and are employing extra sales staff,” he says.

The vendor has 10 New Zealand staff. Riley joined the company in February after heading GEAC New Zealand for 10 years and GEAC Asia-Pacific for three years.

His role, he says, is to build up the company, which is now “starting to push and grow its channel”.

Riley won’t name the new partners until contracts are signed within the next few weeks.

Auckland-based eEnterprise is a current SSA Global “reseller and channel partner”. A second partner, whom Riley won’t identify, stems from its existing arrangements with ERP vendor Marcam.

SSA Global is particularly keen on channel partners that are strong in ERP consultancy, implementation or services. Partners involved in CRM are also sought.

The vendor expects 20% organic growth over the coming year in New Zealand, but expects faster growth overall, through acquisitions.

It claims to be Australasia’s largest ERP supplier, in a market worth $570 million a year, with recent new customers including Hoyts, BRL Hardy and the Fiji government. Last month, SSA Global reported quarterly global revenues of $US164.7 million, which was more than double its sales of a year ago. Software licensing generated 25% of revenue.

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