VENDORS are being put to the test more at this year’s Tech Pacific Showcase 2004.
Exhibitors have reported increasingly inquisitive resellers at the event as it tours the country over the next few days.
The annual event kicked off in Auckland yesterday, reaching Wellington on Friday, before its final show in Christchurch on Monday.
More than 40 vendors in the Tech Pacific stable are showcasing their latest technologies, with the distributor expecting 2,500 visitors at each event.
Top technologies include wireless/DSL products, flatscreen panels, digital cameras, printers and storage devices.
Tech Pacific enterprise division manager Scott Cowen says the event is similar to last year, but a main theme this year has been falling prices in the industry, meaning the channel has to sell ever more stock to maintain profits.
This has been fuelled by parallel importing, which was legalised six years ago, he says, but the channel is doing “a good job” in maintaining its market share.
However, colour laser printers are now retailing below $1,000, compared with $2,000-$3,000 a few years ago and LCD notebooks at $1,599 are half the price of two years ago.
At The Auckland Showgrounds on Tuesday, D-Link New Zealand country manager Juliana Moss said she has been busy all day, receiving people from as far afield as Northland, Whakatane, Hamilton and Rotorua.
“People seem more interested in the technology this year. They have lots of questions. We have had a lot of interest in the 42-inch plasma display and our media player, which allows wireless streaming from a PC,” Moss says.
CA channel manager George Hladilo agrees: “The quality of the people is better this year. They are asking more questions rather than just sitting around and tyre-kicking.”
Fuji account manager Jenny Mackay brands the showcase as “a fun show”, saying many resellers are bringing their customers to it.
MYOB channel manager Rhys Brown said the Christchurch software vendor was also “fairly busy”, reporting much interest in its new ‘questions and answers’ branded software.
And at the Adobe stand, Nick Hodge reports “a good balance of end users and resellers”.