Menu
InFocus changes distie structure

InFocus changes distie structure

WHILE digital projection vendor InFocus is forging a fresh relationship with a new distributor in New Zealand, it is preparing to part ways with another.

The company has appointed Ingram Micro as the exclusive representative of its ASK Proxima range, while Hasler New Zealand’s role as distributor will cease at the end of September. Tech Pacific’s status as distributor for the main InFocus product set remains unchanged.

Both InFocus and Hasler, which inherited the range when it acquired B&H, say the split is amicable and resulted from an ongoing relationship not suiting either firm’s future strategy.

Hasler managing director Graeme Markwick says increased competition in the projector market reduced its returns from the range and acting as a distributor no longer suited the company’s business model.

“We are focusing on two main suppliers (Sanyo and Mitsubishi) as our business approach is changing as we move toward offering digital projectors as part of a total AV offering that combines hardware, management software and services.”

Meanwhile, InFocus country manager for Australia and New Zealand, Lee Whincup, says Ingram Micro will add incremental coverage to the range, while creating market share for the ASK Proxima line, which is an amalgamation of two brands the company acquired over recent years.

“ASK Proxima is usually sold down different channels [than the main InFocus range] and we believe with its history of serving slightly different channels, Ingram Micro will build value around the brand. It also gives them a nice exclusive to go to their customers with.”

Although it has access to the entire InFocus range, Ingram Micro does not plan to go head to head with Tech Pacific with these products and will focus on developing its exclusive ASK Proxima agency, says managing director John Dunbar.

The changes to InFocus’ distribution in New Zealand follows a less than amicable split with former Australian distributor Electroboard in March, and comes as the company is expected to announce a return to profitability with the release of its global financial results for the second quarter. It had still shown a net loss of $US4.4 million in the first quarter.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments