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Life's a beach for Logical Systems

Life's a beach for Logical Systems

WHILE Fijians may not be riding the iPod wave, Logical Systems has gained ground as the only Apple reseller in the country.

The Auckland-based company opened an Apple Centre in the capital Suva earlier this year and has met its targets for the first quarter.

“It has gone very well — we have a lot of new Apple users coming in,” says managing director Devan Naidu, who still spends much of his time overseeing the Fijian operation.

He adds that concerns Fijians previously held over support for Apple products have eased since the Apple Centre opened.

“People they are looking at using Apples now that there is an organisation that has a support structure,” says Naidu.

In addition, Logical Systems has also ensured that the Apple range is offered at a price point that is appropriate for the Fijian market.

“In the past, Apple machines were priced out of the market — we have addressed that and prices are now very comparable to PCs.”

Apart from selling into traditional Apple strongholds such as the education sector and the graphics and design industry, the company has made inroads into some unexpected areas.

“We have managed to make some headway into government departments where Apples are not traditionally used.”

Logical Systems has supplied the Fijian health ministry with a number of iBook laptops. It has also found customers for Apple’s high-end video editing suites in offshore film production companies taking advantage of Fiji’s attractive tax incentives.

Meanwhile, despite interest from a bevy of retailers, Naidu says the time is not yet ripe for other resellers to be appointed.

“We are doing first things first and that is focusing on raising the awareness of the brand and telling people that we are an organisation with the expertise and skills to provide the proper support for the systems.”

And as far as iPods are concerned, it is still an item that is out of reach for most ordinary Fijians. “We have had a lot of enquiries, but do not expect a rush on them.”


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