Menu
Life's a beach for Logical Systems

Life's a beach for Logical Systems

WHILE Fijians may not be riding the iPod wave, Logical Systems has gained ground as the only Apple reseller in the country.

The Auckland-based company opened an Apple Centre in the capital Suva earlier this year and has met its targets for the first quarter.

“It has gone very well — we have a lot of new Apple users coming in,” says managing director Devan Naidu, who still spends much of his time overseeing the Fijian operation.

He adds that concerns Fijians previously held over support for Apple products have eased since the Apple Centre opened.

“People they are looking at using Apples now that there is an organisation that has a support structure,” says Naidu.

In addition, Logical Systems has also ensured that the Apple range is offered at a price point that is appropriate for the Fijian market.

“In the past, Apple machines were priced out of the market — we have addressed that and prices are now very comparable to PCs.”

Apart from selling into traditional Apple strongholds such as the education sector and the graphics and design industry, the company has made inroads into some unexpected areas.

“We have managed to make some headway into government departments where Apples are not traditionally used.”

Logical Systems has supplied the Fijian health ministry with a number of iBook laptops. It has also found customers for Apple’s high-end video editing suites in offshore film production companies taking advantage of Fiji’s attractive tax incentives.

Meanwhile, despite interest from a bevy of retailers, Naidu says the time is not yet ripe for other resellers to be appointed.

“We are doing first things first and that is focusing on raising the awareness of the brand and telling people that we are an organisation with the expertise and skills to provide the proper support for the systems.”

And as far as iPods are concerned, it is still an item that is out of reach for most ordinary Fijians. “We have had a lot of enquiries, but do not expect a rush on them.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Brand Post

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments