Menu
Life's a beach for Logical Systems

Life's a beach for Logical Systems

WHILE Fijians may not be riding the iPod wave, Logical Systems has gained ground as the only Apple reseller in the country.

The Auckland-based company opened an Apple Centre in the capital Suva earlier this year and has met its targets for the first quarter.

“It has gone very well — we have a lot of new Apple users coming in,” says managing director Devan Naidu, who still spends much of his time overseeing the Fijian operation.

He adds that concerns Fijians previously held over support for Apple products have eased since the Apple Centre opened.

“People they are looking at using Apples now that there is an organisation that has a support structure,” says Naidu.

In addition, Logical Systems has also ensured that the Apple range is offered at a price point that is appropriate for the Fijian market.

“In the past, Apple machines were priced out of the market — we have addressed that and prices are now very comparable to PCs.”

Apart from selling into traditional Apple strongholds such as the education sector and the graphics and design industry, the company has made inroads into some unexpected areas.

“We have managed to make some headway into government departments where Apples are not traditionally used.”

Logical Systems has supplied the Fijian health ministry with a number of iBook laptops. It has also found customers for Apple’s high-end video editing suites in offshore film production companies taking advantage of Fiji’s attractive tax incentives.

Meanwhile, despite interest from a bevy of retailers, Naidu says the time is not yet ripe for other resellers to be appointed.

“We are doing first things first and that is focusing on raising the awareness of the brand and telling people that we are an organisation with the expertise and skills to provide the proper support for the systems.”

And as far as iPods are concerned, it is still an item that is out of reach for most ordinary Fijians. “We have had a lot of enquiries, but do not expect a rush on them.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments