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Fuji Xerox grows NZ presence

Fuji Xerox grows NZ presence

FUJI Xerox Printers has opened a branch in the capital to generate public sector business for its channel partners, after working in the country for two years.

The move comes after the vendor decided to adopt a single distribution model in June, when Tech Pacific won exclusive rights and its relationship with Renaissance ended.

Fuji Xerox country manager Craig Betts says while Tech Pacific has improved the company’s national coverage, its own presence in Wellington will provide resellers with additional support in winning opportunities in the government sector.

Susan Robbins, formerly of Boise and Computerland, has been appointed to run the new branch and will provide the channel with sales support in Wellington, says Betts.

“She has a good understanding of the market and supplies industry and will manage relationships with our partners and customers in the region,” he adds. “Her main focus will be to provide end-user solutions through the channel and to keep Fuji Xerox printers on top of customer’s minds.”

The company will adhere to its indirect model, says Betts.

According to Betts, Fuji Xerox Printers has grown revenues by 300% since he set up its first local office May 2002.

He expects this growth curve to increase on the back of the introduction of a range of new products.

The company last month released its first monochrome printers catering for the consumer, entry level and mid-market business markets, as well as new entry level and high-end colour printers, while multi-function models are expected in the near future.

“Our products are in the mainstream now,” says Betts.


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