Menu
Gen-i hooks into Tech. Ed

Gen-i hooks into Tech. Ed

YOU wouldn't have been surprised to have come across a Gen-i staffer at this year’s Microsoft’s Tech.Ed 2004 event, as the systems integrator sent 74 staff members.

Gen-i Microsoft product manager Rick Hook brands the three-day event as “key” for his developers and infrastructure staff.

Overall, some 1800 developers, architectural staff, and other IT industry employees were expected at the Sky City Convention Centre, Auckland, for Tech.Ed 2004.

“Tech Ed is the biggest Microsoft event in New Zealand. It gets better and better every year,” Hook says.

This year’s “breaking technologies", he says, seem to be the adoption of web services, which have “suddenly taken off in New Zealand". Thus, Gen-i will want to focus on how best to architect web services across the enterprise.

Hook is responsible for developing Gen-i’s strategy for Microsoft technology across Australia and New Zealand; evaluating and determining what is appropriate for Gen-i and its clients.

He sees four key benefits from Tech.Ed, such as “session” information, “hands-on labs”, access to top Microsoft speakers from Redmond, plus networking with rival firms and developers.

Tech.Ed is one of three “key” Microsoft events for the IT community, Hook continues. The Partner Conferences (one of which was recently held in Toronto) set the strategic business direction of Microsoft; the Professional Developer Conference sets the technical direction for 8-18 months, while Tech.Ed offers current information for implementing technology.

“It doesn’t help us set business direction. That is already set using the other two events, but Tech.Ed helps us with our immediate implementations,” Hook says.

Gen-i encourages its customers, including their CIOs and development staff to attend the event, often with Gen-i staff. Both, he says, find they learn much for current and future projects.

Tech.Ed also attracts developers, architects and other systems integrator staff from across New Zealand.

“It’s a great catch-up and we tell our competition what we are doing and it validates it across the board,” Hook adds.

Microsoft development and strategy group manager Doug Pratt confirms growing attendance to the event, up a third this year, which he credits on “greater satisfaction from the developer community".

Microsoft has released many new products in recent years, but none this year, but companies are looking to upskill, Pratt says.

Security, he says, was a main theme this year, with US speakers including Steve Riley (network security), Michael Howard (secure coding), Scott Woodgate (BizTalk), Tony Goodhew (developing applications) and Brian Goldfarb (ASP.NET2.0).


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments