INGRAM Micro has rolled out a new website for its resellers, claiming it is one of the best sites of any IT distributor in the country, while it has also been appointed as Verbatim second distributor alongside Tech Pacific.
The distributor says the new portal will make it easier for resellers to deal with the company, as it is more intuitive and easier to use, while featuring improved online ordering capabilities, real-time pricing and availability information and a triple filter search engine.
“The search engine is something we had complaints about on the old site, but it is now much easier to search items under a number of different filters,” says Ingram Micro managing director John Dunbar.
Dunbar expects the new site to increase the amount of business the company does online, which he aims to double.
“Along with Australia we have the highest sell through rate from our website of Ingram Micro [subsidiaries] in Asia Pacific. The new site has the capability, user friendliness and intuitiveness to increase our online business.”
The new site was designed by a web development team at the distributor’s parent company in the United States and is modelled on Ingram Micro sites in Europe, where up to 40% of orders are received online, but Dunbar says input from local customers was also taken into account.
The re-designed site took over a year to complete and was launched at the start of August with special promotional pricing on a range of products ordered online.
“We are running some great specials to attract people to the site, but these are only available for orders placed online,” says Dunbar.
The full story of Ingram Micro winning the Verbatim agency appears in the August 20 issue of Reseller News.