Flexirent boss sets up in competition

Flexirent boss sets up in competition

AFTER setting up the New Zealand arm of Australian-based IT finance company Flexirent seven years ago, Juri Zacest has started his own venture in the same line.

Zacest resigned as managing director from Flexirent New Zealand on June 1 to establish Lease Tech, a company he registered in 2002.

“Over the last seven-and-a-half years Flexirent had amazing growth, but I had been thinking about a more specialised reseller-type company for a couple of years and finally decided to make a move this year,” says Zacest.

Zacest says Lease Tech will offer technology leasing services for small to medium-size businesses.

“The SMB market is a growth area in the economy and every dealer is a SMB and therefore a potential customer and introducer for our business,” he says.

“But it has to be simple. Financiers make the approval process unnecessarily complicated. A lot of these processes can be automated, speeded up and simplified.”

Leasing provides several opportunities for resellers to boost margins, says Zacest.

“Leasing could be a major enhancer to declining margins as it takes the emphasis off the purchase price and chances are customers will settle for few dollars extra to get the added functionality they need.”

Despite his departure, the Flexirent outfit Zacest helped set up in New Zealand is still going strong, according to the company’s Sydney-based director, Andrew Abercrombie, who does not expect Zacest’s new initiative to impact greatly on business.

“You can never be complacent about new competitors, [but] Flexirent is going from strength to strength,” he says.

“We are finalising a number of new products and concepts that will leave our competition in the dust.”

Flexirent New Zealand national sales manager Russell Webber, who now manages the local subsidiary, says the company has 900 resellers registered for its services.

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