US MANAGEMENT software company Front-Range believes an expanded channel and product range should help it double its New Zealand sales over 12 to 18 months.
The vendor has just replaced its 15-year-old GoldMine CRM package and Heat IT management package in favour of five industry-focused solutions sets.
The new offerings are called FrontRange Contact Centre, Service Management, Customer Service Management, Infrastructure Management and Sales and Marketing Management.
Written using Microsoft’s .Net development platform, FrontRange claims the new software suites integrate well with Microsoft Exchange and Outlook. A claimed ease of integration with Microsoft’s new CRM package should also boost FrontRange sales.
FrontRange bosses were in New Zealand last week introducing the five new offerings to partners and customers.
The company claims a handful of platinum partners in New Zealand, including the national supplier Olympic Software, Savio Solutions of Auckland and Globaltech of Christchurch.
The outgoing Heat product claims some 80 customers in New Zealand, including 60 served by Olympic.
Users include Coca-Cola, AMP, Sky City, the Land Transport Safety Authority and Southern Cross Healthcare. GoldMine has 150 customers including Otago University.
FrontRange still has some direct sales in Australia, where it employs 24 staff; the vendor has no New Zealand-based staff, relying on the channel.
The company says it intends to boost the New Zealand channel.