Menu
D-Link to launch home installation services

D-Link to launch home installation services

D-LINK is launching a range of off-the-shelf installation services designed to drive sales of its home networking equipment.

Targeted at the mum and dad market, as well as professionals who have the knowledge but not the inclination to do it themselves, the move is sure to be a big hit with the mass merchants but is unlikely to be embraced by traditional IT dealers.

The service goes live in Australia on September 1 and in New Zealand early in 2005.

D-Link Installation Services (DIS) come in three flavours – a starter pack (DIS-101), an extras pack (DIS-102) and a future pack (DIS-103).

A consumer buying networking equipment can buy the installation services packaged in a DVD case and will have a technician visit their home within 72 hours of making an appointment via the D-Link website, phone or fax, according to D-Link marketing director, Maurice Famularo.

The starter pack covers the connection of up to two desktop or notebook PCs, a router and two network adapters. The technician will also connect the router to an existing broadband service, configure file sharing within the network and perform testing. The Australian service costs A$149.95.

Those with more kit to install immediately can purchase the extras pack for A$49.95. It covers the connection of an additional PC, printer, multifunction device, gaming console or D-Link device such as an access point, router, or internet video equipment.

The future pack covers the same equipment but is considerably more expensive at A$129.95 because another callout fee is involved.

The service will be provided by an unspecified third-party within 50 kilometres of wherever the pack is purchased.

D-Link Australia operates a similar service scheme for business users, called NetProtect, which is fulfilled by NCR.

While Harvey Norman and Dick Smith PowerHouse stores have been earmarked as the most obvious beneficiary of the service packs, D-Link Australia is also making them available through Leading Edge stores and is in discussions with some internet service providers (ISPs).

“ISPs don’t have this level of installation services,” Famularo says. “They have people that will go out and install a modem but won’t assist if there’s more than one PC to be connected. Some of the ISPs we deal with have been pushing for this service to be launched since late last year.”

While he admitted many traditional resellers would shun the service packs in favour of their own installation services, Famularo claims it could be a hit with IT consultants working with small business customers.

“A lot of one-man bands out there can use the service packs as a sweetener on a per-user basis that turns a hardware sale into a solution,” he said.

Famularo says the same service will be provided in New Zealand, early next year, with Kiwi prices or its third-party provider, yet to be determined.

"Everything is on the cards," he says.

Additional reporting by Darren Greenwood


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments