Steve Ford quits Toshiba for Apple

Steve Ford quits Toshiba for Apple

STEVE Ford, New Zealand country manager for Toshiba, will join Renaissance on September 17 as general manager of the Apple Computer Division.

Ford takes over day-to-day running of the Apple division from Renaissance general manager Paul Johnston.

“Steve comes in to run the day-to-day running of the Apple business and allow me to concentrate on other aspects of the [Renaissance] business that could be developed,” says Johnston.

The change does not affect Bronwyn Sinclair's role as Apple product and marketing manager.

Johnston sees further opportunities for Renaissance in the education sector.

“Clearly I will still have a focus on Apple but Steve will be responsible for the day-to-day stuff,” he says. “There’s a lot he can add across the board.”

Johnston says he is delighted Ford is joining the distributor as a member of its senior management team, praising his channel, retail and corporate experience. Ford spent three years as head of Toshiba New Zealand and previously worked for Gen-i and Apple UK.

During Ford's tenure Toshiba increased its retail focus, growing this part of the business to 25% and posted a record turnover of $62 million earlier this year.

Mark Whittard Toshiba ANZ general manager says the company is currently actively looking for a replacement for Ford and interviews are expected to begin in the next two weeks.

"We are sorry to see Steve go, he was a valuable member of our senior management team, but he leaves with our best wishes," he says.

Steve Ford was unavailable for comment.

Additional reporting by Louis van Wyk

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