Menu
CA targets whitebox market

CA targets whitebox market

COMPUTER ASSOCIATES New Zealand is targeting the whitebox OEM market with a new OEM/System Builder programme.

The global strategy will involve pushing CA’s anti-virus products into a market that has so far been dominated by Symantec, McAfee and Trend Micro. CA will then try to consolidate its position by offering what most of those rivals do not have - storage and software management tools.

CA NZ channel manager George Hladilo says CA previously never targeted the whitebox market, but the New Zealand operation was keen to adopt global initiatives if it felt they would work locally.

“Traditional OEM builders are great at servicing SMBs and this is another area where CA is keen to build its presence,” he says.

Hladilo says the programme will run through distribution partners - Tech Pacific, Express Data and Datastor - whose staff will step up contact with whitebox makers. Hladilo says he will also visit some New Zealand OEM manufacturers.

OEM/System Builder promises high-margin opportunities, training and technical support for partners when they include selected CA eTrust, BrightStor and Unicenter management software.


Follow Us

Join the newsletter!

Error: Please check your email address.

Featured

Slideshows

Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
Show Comments