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Acer slips down PC rankings

Acer slips down PC rankings

ACER has had a short-lived stay at No. 3 in the local PC market rankings slipping to fourth in the latest IDC figures.

The company beat IBM to the hotly contested third ranking in the first quarter of the year, but lost the slot to IBM again in the second quarter, says market researcher IDC.

But Acer New Zealand head Rod Bassi is holding fast to his goal of Acer leading the market by 2007.

“We are happy to fight the good fight,” he says.

Hewlett-Packard remains top of the heap, but its grip may be slipping: it lost six percentage points in the second quarter compared with the same period last year.

No. 2 contender Dell has meanwhile sharpened its focus in New Zealand with the appointment of Derek Leitch as country manager to help its goal of toppling HP off its perch.

IDC reports 134,535 PC units were sold in the country in the second quarter, a year-on-year increase of 9%, but only 1% growth over the first quarter.

Sales of portable PCs dropped by 8% between the two quarters, but is 10% ahead of last year’s numbers.

Toshiba is ranked fifth overall, boosted by its number two position in the portables market.

Local assemblers don’t make it on to the league table, with their combined sales less than HP’s.

According to Computer Manufacturers Association of New Zealand (CMANZ) chairman Peter Shirley, local assembler now make up 25% of the market, down from previous highs of 38%.

“It is a very tough market for local assemblers, but 25% market share is still a reasonably strong position to be in,” says Shirley.

Shirley does not expect larger multi-national hardware vendors to gain penetration into the niche small business market that is the traditional stronghold of local assemblers, however.


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