Manugistics makes name for itself in NZ

Manugistics makes name for itself in NZ

MANUGISTICS is in the throes of raising its profile in New Zealand.

It has struck a partnership with local Cap Gemini licence affiliate CGNZ and plans to open an office in the country by the year’s end.

The demand and supply chain vendor has established a relationship with CGNZ that mirrors the one it has with Cap Gemini in Australia, to promote its pricing revenue optimisation offerings.

CGNZ, which broke away from the Cap Gemini group after a management buy-out in 2002 and now provides consulting services under licence from the global firm, will initially focus on providing the software to the telecommunications market.

However, director David Stewart is keen to eventually expand activities to other industries, saying that overseas the product has been implemented in a wider range of sectors such as manufacturing, defence and retail.

“We are very enthusiastic about the product. Pricing revenue optimisation is a new concept in New Zealand, but is starting to gain recognition,” he says.

Manugistics vice-president for sales and operations in Australia and New Zealand, Tim Moylan, says overseas users include Sears, the Marriot Group, AT&T and Ford Motors, as well as an Australian telecommunications company that he won’t name.

CGNZ was chosen to promote the tool based on its supply chain management and telecommunications expertise, says Moylan, adding that Manugistics is selective in its choice of partners and focuses on consulting firms.

The company has global relationships with Cap Gemini, IBM and Accenture.

“We have learnt from other software vendors that it is not good to spread yourself too thin if you want to get traction; we want our partners to be focused,” he says.

By opening an office here this year, Manugistics aims to further bolster the brand in New Zealand.

The company had a local operation until the downturn in the global IT market in the late 90s.

Moylan says pricing revenue optimisation tools allow customers to hone their pricing in relation to demand, resulting in a fatter bottom line. Customers have seen 5% to 7% increases in revenue, he says.

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