IF IT comes in a choice of colours and plays music, captures digital images or involves annihilation on a massive scale, chances are it’s going to be a big seller this Christmas.
Tech Pac consumer division manager Rick Jansen says iPod remains the hot ticket item for this Christmas.
“iPod and other MP3 players are huge. There’s going to be a lot of hot deals out there and the consumer will benefit. I also think storage cards for cameras, phones and PDAs will be big,” he says.
Jansen says IPAQs are coming back into fashion and i-mates are popular with people sick of carrying separate devices and who want the ease of an all-in-one.
Noel Leeming Group GM of merchandise Jason Bell says cellular phones remain fashionable items, especially with the youth market “who think they need to change their phones every six months”.
Bell predicts strong sales in digital cameras due to price erosion but says this could be the last big Christmas for reaso-nable growth.
“Next year we’ll be into the replacement market but this Christmas it’s at the stage where digital cameras are affordable to the masses.”
He agrees that iPods will be huge, partly due to pent-up demand this year, and says significant stock has been secured.
“It’s not just the iPods but all the accessories, like the FM receiver and carry-case; those carry a good margin for us,” he says.
According to Bell, sales of gaming consoles have flattened this year, but games like Halo 2 remain big sellers for Christmas. He says flat panel, LCD and plasma television sales have seen good growth in 2004, with prices dropping monthly.
“The really big change is the move from desktop computers to laptops and that’s going to continue next year when we’re expecting more than half our computer sales to be laptops,” says Bell.
Softprint Interactive marketing coordinator Clare Sweeney is excited about movie-brand games for the children’s market, which have been competitively priced for stocking fillers.
“Games like Shrek 2 and Spiderman 2 will sell really well and retail for only $14.95–$29.95, so I expect them to go off,” she says.
Sweeney says that “serious” PC gaming titles such as Doom 3, Rome: Total War and Vampire: The Masquerade — Bloodlines continue to do well.