FINDING the quickest way from A to B has become a lot easier with two new GPS systems from Navman.
Navman makes GPS navigation, communications and marine electronics for business and recreation and until now has only sold marine systems in New Zealand.
National sales manager Richard Silver says New Zealand consumers will benefit from considerably cheaper prices than overseas.
“Until now we haven’t had satisfactory mapping for New Zealand. Breaking into the personal car navigation market in this country is effectively a start-up operation for Navman,” he says.
The only New Zealand distributor of Navman products is Brightpoint.
Brightpoint wireless data channel manager Vanessa Abbott says the company is sharing marketing with Navman in a joint campaign.
“We’ll be targeting retail and our strong telecoms markets with this very high-profile product. Navman is world leader in mapping and has a strong presence. It’s a bonus for us to be the only distributor,” she says.
Navman has signed an exclusive deal with Dick Smith’s to target the Christmas retail market while the company continues to deal with corporate clients like taxi and rental car companies.
Silver says the business generated from the recent Big Boys Toys expo was “huge — 30 or 40 serious inquiries”.
The iCN630 is a transferable in-car navigation system that gives turn-by-turn voice prompts to guide the user to their destination with 3D-map view and Avoid Area features. The system attaches to the windscreen with a sucker and is powered from the car’s cigarette lighter.
“It’s completely transferable, so you can move it between family cars or a fleet of vehicles. Also it’s really quick — short destinations are calculated in under four seconds while further distances are normally calculated in under ten seconds.”
Navman PiN, a pocket PC device, has similar features including re-routing software Back On Track that automatically calculates an alternative route if a wrong turn is taken.
Silver says software updates and new map data are provided once a year so the device never outdates.
Both systems feature eight European language options and the company is currently developing Japanese and Chinese language options. “This device is very patient with people who can’t follow directions.”