Free ink offer leads to sell out

Free ink offer leads to sell out

Fuji Xerox Printers ran out of initial stock of a colour printer within days after a promotion that gives customers a year’s worth of black ink with the printer was more successful than anticipated.

But the company is restocking and says there will be ample supplies of its Phaser 8400 printer in the country.

New Zealand manager Craig Betts says the company was flooded with orders after telling customers of the offer, which runs until December 24, last week.

“We have seen a dramatic increase in sales since announcing the offer to our customers and have already run out of our initial stock,” he says.

Betts says the aim of the deal is to reduce the overall cost of users’ printing by supplying the black ink at no charge to encourage customers to use colour printers for both their colour and monochrome printing and to experiment with colour printing.

“It will bring the cost of printing in colour down to 13 cents a page, which is well below the cost of other printers,” says Betts.

The Phaser 8400, launched in August, uses solid ink blocks, which are melted during the printing process.

Customers can claim the supply of free ink directly from Fuji Xerox Printers after buying a new printer and will receive the year’s supply in a single batch. The quantity of the ink is calculated based on average business printing consumption in a year.

“It should be enough to print 68,000 pages at 5% coverage, so companies that print less will have more than a year’s supply,” says Betts

The offer is available through all Fuji Xerox Printers resellers.

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