Menu
Harvey Norman gets Apple area

Harvey Norman gets Apple area

RETAILER Harvey Norman has opened its first Apple store-within-a-store at its Wairau Park outlet on Auckland’s North Shore.

Creation of the area, designed to provide a place with an Apple look and feel where customers can gain hands-on experience in the Apple product range, is funded by Apple distributor Renaissance, which also employs an Apple Sales Consultant (ASC) to staff the area.

The store-within-a-store concept is part of a strategy announced by Renaissance last year to boost Apple’s presence at mass merchants, and earlier this year the company implemented a programme that mirrors Apple’s moves in Australia by deploying ASCs at retailers.

Natalie Brown of Renaissance’s Apple division says the store-within-a-store experience provides visitors with a chance to test-drive Apple’s entire product line such as iPods and the full range of Apple notebooks and desktop computers.

“Spanning over 800 square feet, the Apple area radiates a modern look and feel, with tiled-wood flooring and pristine white custom-made fittings,” she says.

“The area has been designed to provide the ultimate visitor experience, where customers can get hands-on, while also complementing the unique Apple product range.”

The Harvey Norman Wairau Park Apple area is the first to be opened, but other stores-within-a-store at a number of Harvey Norman outlets, including Mount Wellington (Auckland), Manukau, Hamilton and Porirua, will be launched shortly.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments