Menu
Sierra Brands expands into Australia

Sierra Brands expands into Australia

New Zealand distributor Sierra Brands has branched across the Tasman and has its sights on further expansion into Asia.

Sierra Brands sales and marketing consultant Luke Fatooros says the Australian operation opened in October to expand on the Australasian licence for Dysan.

The company holds the only licence in the region to distribute Dysan, the European-made brand of recordable media.

“The way to evolve our business is through Australia. Essentially Australia is the hub and will eventually run the New Zealand branch of Sierra Brands,” he says.

Fatooros says Sierra Brands New Zealand carries different products from the Australian branch.

“In this country we distribute Akai and Telefunken products and have the house brand Dorado. The Australian branch has Perfect Ink, a visual identity package not available here.”

The company distributes to stationery retailers including Warehouse Stationery, and is currently in negotiation with Harvey Norman.

- Read the full story in Friday's issue of Reseller News


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Show Comments