NEW ZEALAND video conferencing reseller Asnet Technologies is upsi-zing its Australian office to increase its market share.
Asnet Technologies GM Chris Stewart says the company is in the process of employing extra staff for the Australian office.
“We understand the mindset of the Australian market which is completely different to here,” he says.
The Australian office has been running for several years and the company is now set to leverage off the back of it.
“Not many companies understand the difference between the markets. That’s why you get a lot of head offices run from Australia but very few from New Zealand. Even large companies like The Warehouse and Lion Nathan couldn’t do it, but we can.”
Asnet Technologies is the only New Zealand reseller of Ectus video conferencing software, which sells through its direct sales team.
Stewart says the company will adopt a channel strategy for the product in Australia.
“In New Zealand there’s a definite price advantage by cutting out the channel model, but we’ll take a different approach in Australia.”
He says there will be an uplift in the pricing strategy of products.
Asnet Technologies is the only authorised distributor of Polycom Office in New Zealand and the top distributor for Lucent Technologies, which is also sold in Australia.
Stewart says the company supplies all video conferencing for the Ministry of Education.
“We provide support for all schools, regardless of the product,” he says.