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Eade takes over at Tosh

Eade takes over at Tosh

After filling in as Toshiba’s country manager for nearly three months, Callum Eade has been given the nod to head the notebook vendor in New Zealand.

Eade has been acting country manager since the departure of Steve Ford, who is now general manager of the Apple division at distributor Renaissance, in September.

One of his first tasks however is to find a replacement for the channel business development manager role he had held for the past 18 months.

“I hope to have someone on board by the end of January,” says Eade.

Drawing on his experience and relationships in the channel, which stem from his time at Tech Pacific, where he was channel manager for its SMB sales team and a Toshiba product manager, Eade is eager build on the brand’s success in the country in recent years.

However he admits he has a big task to fulfill as during his predecessor’s three-and-a-half year tenure, Toshiba increased its retail focus, growing this part of the business to 25% and posted a record turnover of $62 million for its last financial year.

But Eade is confident the company’s strong channel focus and commitment to producing high quality products will ensure these achievements continue.

The company is launching a new channel programme for its tier two partners that will provide them with marketing, sales and training support and will introduce a new product line that will take it into the consumer space.

“The channel programme is an important part of the support mechanism we have in place for our tier two partners. Our mandate is to be a channel driven company,” he says.

Toshiba is launching the Qosmio range of media centre notebooks next year featuring dual hard drives and wirelessly connectivity with display devices.

“This will expand the family of products we can offer to our resellers and it is an opportune time to bring this product into the local market,” says Eade.

In addition, the company will also continue to build on its strengths in mobility.

“The mobile revolution is yet to happen and we want to educate customers and resellers where tablets can fit into their business,” Eade says.

His existing relationship with the channel will stand him in good stead in his new role, says Eade.

“Integrity is one of the strongest things you have and integrity in relationships with resellers is vital.”

Eade adds Toshiba has a strong and tight knit team of eight in New Zealand, which works very well together.


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