Menu
AMD reveals rewards scheme

AMD reveals rewards scheme

CHIPMAKER AMD is rolling out a new Fly Buys-style channel programme that rewards loyal resellers with marketing funds.

The AMD Solutions Provider Programme sees partners gain Rewards Points when they sell the company’s products. Points are also handed out for attendance at AMD events and for taking part in the company’s trai-ning programmes.

AMD’s senior marketing executive for Australia and New Zealand Caroline Francis says once accumulated, these points can be cashed in for various marketing activities.

“It’s very similar to providing co-op dollars. Rather than providing a rebate which can be used to fund customer discounts, we add value in directly relevant ways that help them to grow their businesses,” she says.

AMD developed the new programme after querying channel partners. Francis says the feedback found resellers wanted real-time rewards so the new programme gives them a response in 24 hours when they claim points.

“We wanted to develop one-to-one relationships with the entire channel and build stronger loyalty.”

The Solution Provider Programme breaks AMD’s channel into three separate categories: the top tier, made up of wholesalers, are known as Premier. Professional is the name the company gives to its OEM and systems integration partners. The largest category is Reseller, which caters for dealers, component sellers and low-level integrators.

AMD currently has between 400 and 500 registered resellers in New Zealand. Francis says the important feature of the programme is that it gives the smaller companies access to resources that they wouldn’t usually have.

Resellers wanting to take part in AMD’s programme have to enrol and register their business details. This information will be made available online to prospective customers.


Follow Us

Join the newsletter!

Or
Error: Please check your email address.

Featured

Slideshows

Bumper channel crowd kicks off first After Hours of 2018

Bumper channel crowd kicks off first After Hours of 2018

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Jefferson in Auckland to kick-start 2018. Photos by Gino Demeer.

Bumper channel crowd kicks off first After Hours of 2018
Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Show Comments