Intel’s reseller channel turns ten

Intel’s reseller channel turns ten

NEW Zealand system builders are giving Intel extra cause to celebrate, as the chipmaker marked the tenth anniversary of its reseller channel programme last week.

The company launched its first channel programme in Australia a decade ago and today its worldwide network of distributors, resellers and dealers account for approximately one third of all processor sales.

In New Zealand the company has experienced significant growth in 2004 from the upper echelon of its channel programme — the system builders that are its Premier Providers. “We had a record year in 2004 in New Zealand with very good growth from our Premier Providers over 2003,” says Intel’s Sydney-based Andrew McLean, area sales manager for Australia and New Zealand.

Intel company policy prevents McLean from disclosing figures that detail the exact contribution made by local partners, however. Intel has eight Premier Providers in New Zealand, including Cyclone, Insite and Silicon Systems, who McLean says generally have higher skilled staff and sell a wider range of products, including desktop PCs, servers and notebooks, than lower tiered Genuine Intel Dealers and Intel IT resellers.

“I am particularly enthused over our Premier Providers in New Zealand. Premier Providers not only do significant volumes, but have very good technical staff and drive new technologies for Intel. They have an enthusiasm to address new markets with new products,” says McLean.

Despite the collapse of a number of local assemblers in recent years, such as The PC Company and Lingo Computer Systems, McLean says New Zealand still has more system builders relative to the size of its population than Australia.

“You will always see some consolidation in the marketplace, but we have seen increases in revenue and volume from system builders,” he adds.

McLean is satisfied with the number of Premier Providers Intel has in the country, but aims to add about two more this year.

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