Menu
BenQ promises consistency

BenQ promises consistency

FRESH from meeting with BenQ executives in Sydney, New Zealand country manager Rick Jansen says he’s now in a position to focus on establishing a market.

Jansen is planning a roadshow in March, utilising BenQ distributor Tech Pacific’s database and taking the BenQ message to resellers.

He plans to take in Auckland, Wellington and Christchurch, as well as Palmerston North and Rotorua-Taupo.

“The idea is to create some demand with consistent advertising and regular product releases - particularly of notebooks,” he says.

Initially, product profiles for the New Zealand market will be projectors and notebooks.

“We’re also looking at input products, such as keyboards, and possibly DVD writers.”

Currently Jansen is working on putting a marketing budget together and forecasting for a six-month plan from his office in Albany, where he has just hired an account manager.

“I’ve got to make sure I get my piece of the pie and that when a product is released in Australia it’s available here.”

To ensure this, Jansen will be ordering containers direct from BenQ’s manufacturing plant in Taiwan.

BenQ Australia managing director Phillip Newton, appointed in late 2003, got the company name out and about last year through celebrity endorsements and targeted sponsorship of sporting and fashion events. Globally the company was the official IT sponsor of the Euro 2004 Cup. Jansen says he’s happy to look at sponsorship provided it adds value to the brand and is positioned correctly.

A survey in 2003 showed 25% of Australians were aware of the brand, growing to 75% recognition by 2004.

“I want the same for New Zealand and think that will happen through young, funky messaging. BenQ is one of the few companies out there with a good marketing philosophy.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments