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Turnaround FrontRange opens shop

Turnaround FrontRange opens shop

FIRST he turned the fortunes of the company around, taking FrontRange Solutions from an organisation bleeding money to one with a healthy supply of cash.

And now CEO Michael McCloskey is in the process of setting up a FrontRange office in New Zealand, where it has around 120 customers for its Heat and GoldMine suites.

When he stepped up to steer the company 18 months ago, FrontRange was in a state of atrophy, according to McCloskey.

“The company had racked up huge losses and was burning money and there were no new products in the pipeline,” he says.

The company is now brimming with confidence, however, with a new product suite this week and another on its way in April, and McCloskey is keen to expand the company’s support base in the country by appointing local staff and expanding its reseller base.

“We have come to the point where we need a direct presence in New Zealand in business deve-lopment and support roles,” says McCloskey, who expects to make appointments within weeks.

In addition, McCloskey wants to increase the company’s reseller base in New Zealand from four to 12.

FrontRange released a new IT Service Management (ITSM) suite, which is built on .Net technology and employs ITIL (IT infrastructure library) methodology, on Monday.

“It is a great product as a standalone product and also integrates with our current environment, so if someone already has Heat they can buy it in a modular way. It is great for our current customers,” says McCloskey.

The ITSM suite will be followed in April by a new Infrastructure Management package, and McCloskey believes the more customisable and services-intensive nature of the new offerings will attract a new set of partners to the brand. A training seminar for partners on the new products is scheduled for later this month, while FrontRange is also embarking on an international seminar tour of up to 50 cities to introduce the new offerings to partners and customers.

According to McCloskey, the company’s channel business has doubled in the past year and he aims to push the Asia-Pacific region’s share of global revenue from 7% to 13% this year.


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