Macromedia makes Flash new plan

Macromedia makes Flash new plan

WITH an overhaul of its lacklustre channel marketing strategy in 2004, this year Macromedia plans to work with its partners to take its products to the business sector.

Macromedia managing director Australia and New Zealand John Biviano says the company has taken more control over its resellers.

“We introduced our partner programme 12 months ago and have developed really strong channel relationships,” he says.

The company sells 100% through the channel in Australia and New Zealand.

Since signing Express Data as its second distributor last year alongside Renaissance, Macromedia has grown by 30% in New Zealand.

Now, Biviano says, it’s time to extend focus to the business market.

“Users want more from their experience on the net and our products allow businesses to capture the attention of the user.”

Although New Zealand is currently managed from Macromedia’s Australian office, Biviano doesn’t rule out the possibility of setting up a New Zealand position.

“Possibly within the next 12 to 18 months, but I see it as being more of a business development role.”

Internationally, the company is forging ahead with Flash Lite, a version of Flash Player developed for mobile phones.

Just last month Samsung announced it was licensing Flash Lite with rollouts due in Korea, Europe and the US.

Biviano says network carriers are excited by the opportunities created by Flash, allowing more data to be pushed through.

“I always sound arrogant when I say it - but we have no competitors. On some point-to-point products we do, but not as a company,” he says.

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