NEW Zealand’s fourth-largest PC brand, Acer, achieved record notebook sales growth in the last year.
With growth of 112%, the company also showed the highest year-on-year increase among the top five vendors, with 33% growth in shipments — moving it up to fourth position globally.
Rod Bassi, Acer New Zealand country manager, attributes the success to the company’s broad portfolio of mobile products and support from channel partners.
“Our challenges for 2005 are to continue to grow and to gain market share, with a particular focus on working with our channel partners to help them grow and expand their businesses,” he says. Bassi says retail and distribution have been the main areas of growth.
Alongside Tech Pacific, Acer recently signed Dove Electronics and IT Wholesale as distributors.
Cavan Jordan, Acer account manager at Tech Pacific, says Acer’s success in retail is due to having the right price point. “They hit the magic number by going where others feared to tread,” he says.
Jordan says the brand is good, backed-up with a solid local presence. “This year they’re throwing more resources into New Zealand. Last year they didn’t have any product managers on the ground here but I think that’s about to change — they’re looking at continued success.”
