Menu
Acer scores notebook record

Acer scores notebook record

NEW Zealand’s fourth-largest PC brand, Acer, achieved record notebook sales growth in the last year.

With growth of 112%, the company also showed the highest year-on-year increase among the top five vendors, with 33% growth in shipments — moving it up to fourth position globally.

Rod Bassi, Acer New Zealand country manager, attributes the success to the company’s broad portfolio of mobile products and support from channel partners.

“Our challenges for 2005 are to continue to grow and to gain market share, with a particular focus on working with our channel partners to help them grow and expand their businesses,” he says. Bassi says retail and distribution have been the main areas of growth.

Alongside Tech Pacific, Acer recently signed Dove Electronics and IT Wholesale as distributors.

Cavan Jordan, Acer account manager at Tech Pacific, says Acer’s success in retail is due to having the right price point. “They hit the magic number by going where others feared to tread,” he says.

Jordan says the brand is good, backed-up with a solid local presence. “This year they’re throwing more resources into New Zealand. Last year they didn’t have any product managers on the ground here but I think that’s about to change — they’re looking at continued success.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments