Menu
Cheaper iPods hit town

Cheaper iPods hit town

MAKING sure it stays ahead of its rivals, Apple has updated its iPod photo line with a slim new 30GB model and prices to match.

Apple has dropped the 40GB, which sold for $956, in favour of the 30GB model which is selling for $579, and has reduced the price of the 60GB model from $1,136 to $759.

Due to be released here early next month, the new iPod camera connector allows users to connect their camera directly to the iPod for transfer - removing the need to transfer via computer.

While the Apple division at Renaissance doesn’t have delivery or pricing details on the connector as yet, the accessory is retai-ling for $US29.

At the same time the company also unveiled its second-generation iPod mini with new 4GB and 6GB models. Described by Apple CEO Steve Jobs as hitting the magic price point, the new minis are priced at $349 and $419, respectively, and feature extended battery life of up to 18 hours.

Meanwhile, IDC has conducted a teardown analysis and has come up with an estimate of how much it costs Apple to make an iPod Shuffle.

Using flash memory supplied by Samsung Electronics in South Korea costs around $US37.50 for each Shuffle, two thirds of the estimated $US59 it costs to make a 512MB model.

With the iShuffle retailing for $US99, IDC says Apple is making roughly 40% profit on each sale - which will increase with the anticipated reduction in the cost of flash memory.

In the same week rival Creative released its latest flash-based MP3 player, the MuVo Micro N200, targeting the mini market.

Creative’s offering requires no software so file and photos can be transferred from the desktop via a USB 2.0 port.

Nick Angelucci, Creative marketing manager, says the company is positioning itself as number two in the flash memory market. “There are a lot of people out there that aren’t iPoders and our customers are more sophisticated than the average iPod user,” he says.

While smaller than the iPod mini in both size and price, the MuVo Micro lacks the mega-storage that iPod has, available in 128MB, 256MB and 512MB. “The average user doesn’t have 10,000 songs - they might have 100 albums at most and Creative products don’t require a computer to transfer music.”

Angelucci says although Apple advertising has worked extremely well there are many iPod buyers who are unaware they need a computer to load music onto it.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Why experience is the new battleground for partners

Join us for an exclusive webinar, in association with Hewlett Packard Enterprise and Technology Services Industry Association (TSIA) and learn about the latest industry insights and how technology services continue to evolve to deliver differentiated value, and how partners can be successful in 2021 and beyond.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments