A NEW Zealand IT company is hoping its product will become the industry standard platform globally for internet and telco service providers.
EMS-Cortex (formerly EMS-Global) executives travelled to Germany last week to demonstrate the Cortex platform to an estimated 90,000 visitors at the CeBit trade show.
Paul van Tol, EMS-Cortex chief financial officer, says the new identity aligns the company with its core product and strengthens its branding as it heads to new international markets.
Cortex combines Microsoft and non-Microsoft services to provision, secure and report on a range of hosted services and is designed to be used by telcos, service providers and SMEs.
Much of 2004 was spent on turning Cortex from a tool kit sold with professional services to a standard platform ready to take to the global market.
Last June the company signed a contract with Singapore-based iASPire.net and subsequently entered the European market with Enertel, a Dutch telco that has used Cortex to provide a managed services platform for its business customers and ISP resellers.
Van Tol describes Cortex as a comprehensive, flexible and secure platform that has a number of features that sets it apart from similar products.
He says the low implementation cost makes it affordable for all businesses, from small enterprises through to large telcos.
Already in use by Telecom NZ and Bri-tish Telecom, van Tol believes the product has what it takes to become the platform of choice for services providers across Europe, Asia and Australasia.