IBM reassures on Lenovo

IBM reassures on Lenovo

IBM worked hard to reassure its partners over the sale of its PC division to Chinese company Lenovo at its PartnerWorld conference earlier this month.

According to US reports, Lenovo and IBM PC division executives were out in force at the annual partner conference in Las Vegas to assure channel partners that there will be no disruptions when the US$1.75 billion deal, which received final US government approval last week, is completed.

Close to 100 Lenovo and IBM PC group employees are said to have been at PartnerWorld, five times the number that have attended in the past.

Local partners who attended the event say they were satisfied with IBM and Lenovo’s message on the deal, with most agreeing the move was the right choice.

“They certainly provided us with enough information on what they are doing,” says Stuart Alexander, head of procurement at Gen-i. “They also recommitted that their channel strategy is unchanged and reassured partners that there will no huge upheaval.”

Terry Dunn, managing director of IBM distributor Value Added Distributors, says IBM convinced him that research and development on the PC range will continue under Lenovo’s tenure, and IBM’s decision to exit the PC market makes sense as it had become a commodity market.

Darryl Swann of Christchurch integrator Computer Concepts says IBM covered the Lenovo issue well, and says the sale was a good business move seeing as IBM was not making money from the PC division.

“It makes sense selling to Lenovo who can turn it into a profitable entity,” he says.

However, Alexander adds that although the Lenovo product is good, the company will need to work on promoting and positioning the brand in New Zealand.

IBM New Zealand channels manager Michele Adams says while Lenovo will initially continue to use the IBM brand on the desktop and notebook ranges it acquired from IBM, it will soon also introduce its own branded products to New Zealand.

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